According to eMarketer, global ecommerce sales are expected to top $27 trillion in 2020.

What type of ecommerce merchant are you?

1. Stores that sell physical goods

These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.

2. Service-based e-tailers

Services can also be bought and sold online. Online consultants, educators, and freelancers are usually the ones engaging in ecommerce. Some service providers, on the other hand, require you to get in touch with them first (i.e. book a consultation) to determine your needs.

3. Digital products

Ecommerce is, by nature, highly digital, so it’s no surprise that many merchants sell “e-goods” online. Common types of digital products include ebooks, online courses, software, graphics, and virtual goods.

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Known as next-generation e-commerce, M-commerce (mobile commerce) is a natural progression of e-commerce. Mobile commerce is not replacing e-commerce, however, a larger portion of e-commerce sales are now coming from mobile devices. By now your website – and online store – should already be accessible on mobile devices, but that doesn’t automatically mean your business is ready for mobile commerce. And as eMarketers numbers suggest, you could be missing out on a lot of sales.

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