What type of ecommerce merchant are you?

1. Stores that sell physical goods

These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.

2. Service-based e-tailers

Services can also be bought and sold online. Online consultants, educators, and freelancers are usually the ones engaging in ecommerce. Some service providers, on the other hand, require you to get in touch with them first (i.e. book a consultation) to determine your needs.

3. Digital products

Ecommerce is, by nature, highly digital, so it’s no surprise that many merchants sell “e-goods” online. Common types of digital products include ebooks, online courses, software, graphics, and virtual goods.